The aim of ________ is to make an advertisement so useful or entertaining that people want to watch it
A) branded entertainment
B) advertainment
C) viral marketing
D) buzz marketing
E) word-of-mouth advertising
B
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You are rolling out a new employee developmental program, and you are meeting with a manager who does not believe that documenting her employees' performance is a good use of time
Please explain to her why it is important to document employee performance, specifically in relation to achieving developmental goals. What will be an ideal response?
In calculating cash flows from operating activities using the indirect method, a loss on the sale of equipment will appear as a(n)
A) subtraction from net income. B) addition to net income. C) addition to cash flow from investing activities. D) subtraction from cash flow from investing activities.