The idea of buzz isn't really new, but the magnifying effect that technology has on the spread of buzz is new

Although the success of a team, head coach, or star players is highly visible to consumers, it has limited influence on brand equity.

a. true b. false

Oliver, a company that produces different types of olive oil, launched a promotional campaign focusing on the alternative uses of olive oil. What strategy is the company implementing to expand its total market demand?

A) using the new-market segment strategy to attract new customers B) improving the current level of product performance C) advertising new and different applications of the brand D) protecting its market share E) using the market-penetration strategy to attract new customers