A person's belief about what is expected of another in a relationship is referred to as a(n)
A) perceptual contract.
B) psychological contract.
C) interpersonal contract.
D) None of the above.
B
Business
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Brand ________ refers to how consumers feel if a brand meets their needs
A) differentiation B) equity C) dilution D) esteem E) relevance
Business
Product safety and product liability laws are enforced to protect:
A. intellectual property rights. B. companies from their domestic competitors. C. companies from their foreign competitors. D. consumers. E. product inventors.
Business