Product safety and product liability laws are enforced to protect:
A. intellectual property rights.
B. companies from their domestic competitors.
C. companies from their foreign competitors.
D. consumers.
E. product inventors.
D
Product safety laws set certain safety standards to which a product must adhere. Product liability involves holding a firm and its officers responsible when a product causes injury, death, or damage.
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The emergence of a new trend or the evolution of a new technology should cause a marketer to ________
A) change the company's marketing-mix strategy B) reevaluate the company's marketing-mix strategy C) identify a new target market for the company's products D) increase support for the current marketing-mix strategy E) adopt new methods of measuring the success of the current marketing-mix strategy
Offensive economic lockout is justified if the lockout was used to pressure employees to end the labor dispute on grounds favorable to the employer
Indicate whether the statement is true or false