“What you do in the mind of the prospect” is a marketing strategy known as

a. segmentation
b. branding
c. publicity
d. positioning
e. program distribution

d.

Communication & Mass Media

You might also like to view...

___________ is the mechanical process of forming the sounds necessary to communicate in a

particular language, while ___________ is simply a matter of knowing how the letters of a word sound and where the stress falls when that word is spoken. Fill in the blanks with correct word

Communication & Mass Media

Financial constraints forced a company to renege on the promise of bonuses to all its employees. The HR manager was asked to draft a message to the employees that would explain the situation in hopes of not affecting morale

The e-mail acknowledged the employees' hard work and requested their support in the coming year. While some employees accepted the message positively, others were offended by it. Which term best describes the varied reaction to the e-mail? a) Perceptio b) Status c) Territoriality d) Proxemics

Communication & Mass Media