What are four distinctive characteristics of a mobile device?
What will be an ideal response?
Four distinctive characteristics of a mobile device include:
1. it is uniquely tied to one user
2. it is virtually always "on" given it is typically carried everywhere
3. it allows for immediate consumption because it is in effect a channel of distribution with a payment system
4. it is highly interactive given it allows for geotracking and picture and video taking
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Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?
A) events and experiences B) publicity C) direct marketing D) sales promotion E) interactive marketing
Bankruptcy, International Trade, and Tax are all types of:
A) special state courts. B) federal special courts. C) special state standing courts. D) none of the above.