Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?

A) events and experiences
B) publicity
C) direct marketing
D) sales promotion
E) interactive marketing

D

Business

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According to psychologist Abraham Maslow, which of the following needs is included in the most basic level of human needs?

A) The need for respect B) The need for affiliation C) The need for love D) The need for food E) The need for appreciation

Business

One of the reform measures proposed by the American Tort Reform Association is to have punitive damage awards paid to the ________

a) plaintiff b) defendant c) public d) government

Business