The literal or dictionary meaning of a word is

Lee Towe, President of Innovators International, defines creativity as consisting of two parts:

a. mind mapping and brainstorming. b. generating interest and generating ideas. c. creative thinking and creative output. d. beginning with a strong introduction; ending with a memorable conclusion. e. looking for creative ideas and criticizing creative ideas.

The main advantage for advertisers on the Web is:

a. advertising is free online. b. they can get instant electronic feedback on the effectiveness of their ads. c. they can better target older consumers. d. they reach more people than by advertising in traditional media.