Internet campaign objectives include

The choice of whether to follow a global model or a multinational model is decided by comparing the

A. Pressures for global integration to the pressures for local responsiveness B. Success of global competitors in each strategy C. Costs of producing in separate facilities to the costs of producing in a single facility D. Tastes and preferences of consumers in varying countries where you intend to compete E. Need for product differentiation across international borders

______ occurs when a company, like Uber, raises the price of its product as demand for that product goes up and then lowers it as demand goes back down.

Fill in the blank(s) with the appropriate word(s).