What is group polarization and what two theories in Chapter 09 seek to explain it?
What will be an ideal response?
Group polarization: The tendency for group members to make decisions that are more extreme than they would make individually. (1)
Social comparison theory suggests that members exaggerate opinions in the direction they believe the group values positively. (2) (2) (up to 5 points)
Communication & Mass Media
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Relevancy is using new and interesting information
Indicate whether the statement is true or false
Communication & Mass Media
A presentation on donating blood emphasizes that it does not
hurt, take very little time, and will not transmit diseases. What persuasive organizational pattern is being used in this presentation? a. Problem/Cause/Solution b. Better Plan c. Refuting Objections d. Monroe's Motivated Sequence e. Persuasive Stories
Communication & Mass Media