A detailed study in a controlled process to identify potential problems and opportunities best defines

Purchase of inventory on account will result in:

a. increase in cash b. decrease in inventory c. increase in accounts payable d. decrease in cash e. decrease in accounts receivable

Amaya works in the marketing department of a national clothing retailer

Amaya's job involves identifying customers who are most likely to generate profits for her company and communicating with those customers in meaningful ways that will encourage them to shop in her company's stores more frequently and to purchase more items during each visit to the store. Amaya's job focuses on ________. A) the physical function of marketing B) the sales orientation C) the production orientation D) perceived needs E) customer relationship management