Which one of the following contains information that is passed to service transition to enable the implementation of a new service?
A. A service option
B. A service transition package (STP)
C. A service design package (SDP)
D. A service charter
Answer: C. A service design package (SDP)
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In a document flowchart of a manual customer payment processing system, "update customer file" will be shown by a(n) ________ symbol, and "update account receivable" will be shown by a(n) ________ symbol
A) input; output B) input; manual operation C) manual operation; output D) manual operation; manual operation
________ refers to consumers' perceptions of all the components of products, services and brands, and to how consumers evaluate the quality of marketers' offerings
A) First impressions B) Consumers' stereotypes C) Consumers' imagery D) Symbolic features E) Symbolic attributes