________ refers to consumers' perceptions of all the components of products, services and brands, and to how consumers evaluate the quality of marketers' offerings

An individual who scores high on an assessment of materialism would be LEAST likely to be categorized in which of the following VALS2™ groups?

A) Innovators B) Strivers C) Achievers D) Makers

The poor implementation of the performance planning phase will result in the poor implementation of the:

A. Performance execution phase B. Performance assessment phase C. Performance review phase D. All of the above