Compare and contrast in-groups and out-groups and how they affect behavior.
What will be an ideal response?
An in-group represents a special class of membership group characterized by a potent internal cohesiveness among its members and a sometimes intense hostility toward out-groups.
An out-group, on the other hand, is a group whose attributes are dissimilar from those of the in-group, or that opposes the accomplishment of the in-group’s goals. In order to be classified as an out-group, the group must be perceived as threatening in some way to the in-group and be relatively stable, impenetrable, and dissimilar. Persons can be perceived as in-group members in one context and out-group members in another.
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The summative evaluation of a PR campaign should include all of the following, EXCEPT: a. The staff and partner reactions to the campaign b. A formal, in-person presentation to a small group of the client's principals. c. A 20-minute talk based upon the Executive Summary, allowing time forquestions and answers
d. A written document that is meaningful to management, employing metricsand demonstrating benefits to the organization.
Supporters point to economies-of-scale in their defense of media concentration.
Answer the following statement true (T) or false (F)