In order to succeed in business, you must adapt to the communication style of your company

________ brands are positioned with respect to competitors' brands so that more important (and more profitable) flagship brands can retain their desired positioning

A) Flanker B) Attacker C) Defender D) Cash cow E) Simulation

A marketing research company asked members of a focus group to describe several brands as animals. The purpose of the request is to measure the prestige of the various brands. This is an example of ________

A) brand strength analysis B) interpretive consumer research C) quantitative research D) buzz marketing E) brand extension