The quick ratio equals _____
a. (total assets)/(annual net sales)
b. (total assets)/(total liabilities)
c. (current assets)/(total current liabilities)
d. (cash + accounts receivable)/(total current liabilities)
d
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Sheila is composing an official memo regarding a new office policy. She is careful while using the right words and phrasing to clearly convey the objectives of the policy to the staff. In the context of the communication process, Sheila's actions exemplify _____.
a. agenda setting b. encoding c. decoding d. persuasion
The trend showing popularity of ethnic or regional foods such as sushi, falafel, or pizza worldwide is referred to as the ________, which provides an opportunity for marketers to pursue one or more segments on a global scale
A) segmentation of markets B) popularity of segmentation C) promotion of products and services D) identification of consumers E) pluralization of consumption