The trend showing popularity of ethnic or regional foods such as sushi, falafel, or pizza worldwide is referred to as the ________, which provides an opportunity for marketers to pursue one or more segments on a global scale
A) segmentation of markets
B) popularity of segmentation
C) promotion of products and services
D) identification of consumers
E) pluralization of consumption
E
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The sale of securities by an issuer to the public is known as an initial public offering
Indicate whether the statement is true or false
Paul is the owner of a newly-opened theme park. A rival theme park named Sunny Universe has accused Paul of copying its theme and filed a trade-dress infringement suit against Paul
Which of the following should Sunny Universe prove in order to win the case? A) Sunny Universe's theme has been registered with the Patent Office under the Lanham Act of 1947. B) Sunny Universe's theme is primarily functional. C) The theme adopted by Sunny Universe is inherently distinct and has acquired a secondary meaning. D) The theme adopted by Paul's theme park is unlikely to create confusion among customers.