In the ________ step of the market segmentation process, the marketer determines which demographics, lifestyles, and usage behaviors make each needs-based segment distinct and identifiable
A) segment "acid test"
B) segment attractiveness
C) segment profitability
D) need-based segmentation
E) segment identification
E
Business
You might also like to view...
A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________
A) membership group B) reference group C) laggard D) subculture E) late-majority adopter
Business
Merit-raise systems are an objective means of rewarding performance
Indicate whether the statement is true or false
Business