A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________

A) membership group
B) reference group
C) laggard
D) subculture
E) late-majority adopter

B

Business

You might also like to view...

Whenever two firms merge, it becomes especially important to evaluate and consider culture-strategy linkages

Indicate whether the statement is true or false

View
Business

What is estimated life-cycle operating income for the first year?

A) $190,500 B) $81,000 C) $90,500 D) $181,000

View
Business