United Construction Company, which manufactures residential buildings, would most likely use a process costing system

A firm setting its promotion budget as whatever funds are left over after everything else that's considered a necessity is paid for is using the ______________ method.

A. Objective-and-task method B. Percent-of-sales method C. Desire and action method D. Comparative parity method E. All-you-can-afford method

"Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations. Profits sometimes suffer as a result. This is one of the challenges of ________ marketing

A) societal B) sense-of-mission C) consumer-oriented D) customer value E) innovative