"Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations. Profits sometimes suffer as a result. This is one of the challenges of ________ marketing

A) societal
B) sense-of-mission
C) consumer-oriented
D) customer value
E) innovative

B

Business

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Indicate whether the statement is true or false

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Contingent gains are generally not recognized in the financial statements due to conservatism

Indicate whether the statement is true or false.

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