A(n) ________ is an elaborated version of a product idea expressed in consumer terms
A) test brand
B) alpha product
C) beta product
D) business schedule
E) product concept
E
Business
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Kate gets significant enjoyment from interacting with her? co-workers and feels she has strong interpersonal relationships with them. According to? Alderfer's ERG?Theory, this example involves Kate primarily fulfilling which? need?
A. Relatedness need B. Esteem need C. Existence need D. Self-actualization need E. Growth need
Business
A ________ is a sales force promotion tool that aims at inducing the sales force or dealers to increase their sales results over a stated period, with prizes (money, trips, gifts, or points) going to those who succeed
A) trade show B) frequency program C) sales contest D) sweepstake E) patronage award
Business