____________ recognizes that virtually all activities taking place within a firm directly or indirectly support the production, marketing, and delivery of goods and services

Which of the following statements is true with regard to the strategic market plan?

A) A strategic market plan is the second step of the situation analysis level of market planning. B) A strategic market plan uses only past performance as a frame of reference. C) A strategic market plan does not incorporate the market share indices determined in the situation analysis step. D) A strategic market planning portfolio represents the competitiveness attractiveness of the company. E) A strategic market plan finalizes and implements a performance review and resolves any performance deficits of the current plan.

In the past the central theme in traditional objective-setting was that objectives were set at the top and then broken down into sub-goals for each level in the organization

Indicate whether the statement is true or false