The contingency theory of high-technology marketing specifically states that:
a. matching the appropriate marketing tool to the specific type of innovation will enhance the odds of success in the market.
b. network externalities are contingent upon the presence of unit one costs.
c. breakthrough innovations are contingent upon customer understanding of how to use the new innovation.
d. supply chains are critical for both incremental and breakthrough innovations.
e. established firms are less likely to be innovative than newer firms.
a
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The 80-20 rule reflects the idea that ________
A) 20% of the company's profits are generated by the top 80% of customers B) the top 20% of customers are highly satisfied and 80% of customers will recommend the company to a friend C) 20% of customers are unprofitable, and 80% make up a company's profits D) the top 20% of customers often generate 80% of the company's profits E) any new product will be accepted by 20% of the customers immediately, but 80% of the customers will be up for grabs throughout the product's life cycle
A gift promise is enforceable if the promisor withdraws from his promise
Indicate whether the statement is true or false