Companies such as Kellogg, IBM, Microsoft, and Intel hire individuals from which one of the backgrounds below to help them better understand their competitors and predict their likely future strategies?

Experienced quality of service is determined by:

A) an image the customer forms after the service encounter. B) market communications and image of the company. C) past experiences that the customer had with company. D) word of mouth communication and customer needs.

The ________ concept holds that a company's marketing should support the best long-run performance of the marketing system

A) selling B) global marketing C) sustainable marketing D) differential marketing E) marketing