Consumers’ ability to “time shift” programs using DVRs and Internet video and other situations that lack simultaneity are examples of:

All of the following are stages in the Diffusion of Innovation model except a. decision, adoption, and trial stage

b. polarization stage. c. information/knowledge stage. d. persuasion stage.

Who is typically responsible for corporate brand management?

a. Chief Business Officer b. Chief Financial Officer c. Chief Marketing Officer d. Chief Communications Officer