Who is typically responsible for corporate brand management?

a. Chief Business Officer
b. Chief Financial Officer
c. Chief Marketing Officer
d. Chief Communications Officer

c. Chief Marketing Officer

Communication & Mass Media

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Ty observed, "If every household in the United States replaced just one incandescent

light bulb with an Energy Star approved compact fluorescent bulb, it would be like taking 800,000 automobiles off the road". In this statement, Ty has utilized which figure of speech? A) Personification B) Alliteration C) Metaphor D) Simile

Communication & Mass Media

Which of the following is a salient feature of a face-to-face interview?

A. It tends to obtain a poor response rate. B. It allows the interviewer to establish credibility through physical appearance. C. It prevents the interviewer from focusing on in-depth attitudes and information. D. It is inexpensive and saves time.

Communication & Mass Media