The outcome with the highest payoff will also have the highest utility

Runners can compare performances, set up profiles, and meet new friends on Nike's Nike Plus Web site. Nike Plus is an example of a ________.

A) C2C marketing site B) viral marketing site C) Web community D) alliance and affiliate program E) contextual advertisement

The principle of congruity implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience

Indicate whether the statement is true or false