Sourcing a product overseas may have
A) higher product cost and will generally incur a higher inbound transportation cost.
B) higher product cost but will generally incur a lower inbound transportation cost.
C) lower product cost and will generally incur a lower inbound transportation cost.
D) lower product cost but will generally incur a higher inbound transportation cost.
Answer: D
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The advantages of demographic and local market selectivity, high pass-along rate, and long advertising life belong to which media type?
a. magazines b. television c. outdoor media d. newspapers
Why is it is difficult to achieve consistency and standardization of services?
a. because of perishability characteristics b. because of intangibility characteristics c. because of heterogeneity characteristics d. because of simultaneous production and consumption characteristics