An example of a staggered markdown policy is a(n) _____
a. automatic markdown plan
b. price adjustment policy
c. late markdown policy
d. early markdown policy
a
Business
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Which of the following criteria provides a measure of market attractiveness in the Boston Consulting Group approach?
A) relative market share B) market sentiment C) return on marketing investment D) market growth rate E) brand image
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Positioning refers to consumers' perceptions about a product relative to competing products
Indicate whether the statement is true or false
Business