Which of the following is the most important criterion for consumers while purchasing products?

Former Disney chairman Michael Eisner and other company executives were blinded by ethnocentrism

Avoiding the Self-Reference Criterion (SRC) requires a person to suspend assumptions based on prior experience and success and be prepared to acquire new knowledge about human behavior and motivation. Indicate whether the statement is true or false

Which of the following will lead to an increase in earnings per share?

A) an increase in the P/E ratio. B) an increase in the dividend payout ratio. C) an increase in return on equity if book value per share stays the same. D) a decrease in the number of shares if return on equity stays the same.