Explain the application layer protocols SMTP and FTP
What will be an ideal response?
SMTP, or Simple Mail Transfer Protocol is used for email transmissions (along with other protocols as well). FTP, or File Transfer Protocol, is used to move files over the Internet. One very common use for FTP is to maintain Web sites. When a Web site administrator wishes to post a new picture or story on a Web server, the administrator will often use FTP to move the picture or other item to the server. Like HTTP, FTP has a secure version as well.
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Stephanie works for a company that offers a physical fitness center, a dietitian on staff in the cafeteria, and lower health insurance premiums for employees who exercise. These perks represent components of a _____ wellness program.
Fill in the blank(s) with the appropriate word(s).
An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a ________
A) marketing king B) market nicher C) segment king D) guerilla marketer E) strategic clone