According to consumer-packaged goods companies, which of the following effects is attributed to the heavy use of sales promotion?
A) increased brand loyalty
B) focus on long-run marketing planning
C) improved brand-quality image
D) increased price sensitivity
E) greater coupon redemption rates
D
Business
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The only power that an individual cannot increase themselves is:
A) Reward power B) Legitimate power C) Charismatic power D) Information power
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Seigniorage is
A) when a country abandons its currency altogether and adopts that of another country. B) when a country loses the revenue that it received by issuing money. C) when the par exchange rate is reset at a lower level. D) when the domestic currency is backed 100% by a foreign currency.
Business