Gaining some understanding of international business is important for any business student because global events and competition affect almost all companies

The marketing research process is presented to you in your text as:

A) a "go-no go" process B) an eleven-step process C) a ten step process D) an inadequate way to view marketing research E) a six step process

The costs attached to subdeliverables:

A) Are the summary of the work packages that support it. B) Are called phantom costs. C) Should be subtracted directly from deliverable costs. D) Are not recoverable unless explicitly stated in the work breakdown structure.