The marketing research process is presented to you in your text as:
A) a "go-no go" process
B) an eleven-step process
C) a ten step process
D) an inadequate way to view marketing research
E) a six step process
B
Business
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Which of the following are true regarding exogenous constructs?
A) An exogenous construct is the latent, multi-item equivalent of an independent variable in traditional multivariate analysis. B) An exogenous construct is determined by factors outside of the model. C) Graphically, an exogenous construct does not have any paths coming to it. D) A and C are correct. E) A, B, and C are correct.
Business
Porter's theory has been subjected to detailed empirical testing and it is proven that it accurately predicts international trade patterns
Indicate whether the statement is true or false.
Business