Situation analysis, objectives, target audience, key message, and strategy are all part of the ______.

Why did George Gallup abandon quota sampling?

A) too time-consuming B) pressure from the political correctness movement C) difficulty in pinpointing public opinion closer than 4 points D) too expensive

The valence of an effect refers to whether it is:

a. weak or powerful in nature b. in a positive or negative direction c. influential at the individual or societal level d. none of the above