The valence of an effect refers to whether it is:
a. weak or powerful in nature
b. in a positive or negative direction
c. influential at the individual or societal level
d. none of the above
b. in a positive or negative direction
Communication & Mass Media
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The press agentry model of PR dominated the industry during the Gilded Age
Indicate whether the statement is true or false
Communication & Mass Media
In the communication process, speakers and writers are generally seen as ____
Fill in the blank(s) with the appropriate word(s)
Communication & Mass Media