Which of the following is a way to interpret the configuration or spatial map?
A) examine dimension centroids
B) profile dimensions in terms of variables that were not used in the MDS procedure
C) examine variables that load high on a factor
D) examine the coordinates and relative positions of the brands
D
Business
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Ravake is a manufacturer of high-end designer apparel. Competition in the apparel industry is very severe and the market is driven by price. What distribution strategy would be best suited to help Ravake obtain an edge over its competitors?
What will be an ideal response?
Business
Reach and frequency of advertising, timeliness and accuracy of competitive intelligence, and consumer word-of-mouth activity are all examples of ________
A) ROMI B) marketing metrics C) action plans D) SBU objectives E) situation analyses
Business