Most problems in collected primary data in international marketing research stem from the excessive cost of primary research in these markets.

A unique selling proposition message strategy differs from a preemptive or generic approach in that the unique selling proposition is:

A) preemptive B) testable C) emotional D) comparative

Mandatory recycling laws have boosted the recycling industry and launched dozens of new companies making new products from recycled materials. Which of the following most closely resembles this situation?

A) Government makes reforestation mandatory for lumbering firms leading to a rise in timber production. B) Government restricts industries from purchasing farmland thereby increasing agricultural produce. C) Government subsidizes export of beef to promote production of beef cattle. D) Government pollution control norms increase the production of pollution control equipment. E) Government restricts unfair trade practices to promote international trade.