A unique selling proposition message strategy differs from a preemptive or generic approach in that the unique selling proposition is:

A) preemptive
B) testable
C) emotional
D) comparative

B

Business

You might also like to view...

Quid pro quo harassment is:

A. promising benefits in return for a sexual favor. B. mocking an individual's sexual orientation. C. making hiring decisions based on the gender of the applicant. D. creating a fatal and hazardous work environment.

Business

Nondeposit-type financial institutions are commonly referred to as mutual funds and brokerage firms

Indicate whether this statement is true or false.

Business