In the past, what was the primary focus of public relations?
a. generating publicity
b. educating the public
c. influencing media behavior
d. driving business results
a. generating publicity
Communication & Mass Media
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A TV anchor invites familiar and popular opinion leaders onto his news talk- show to voice strong opinions on the latest concerns that need attention and action. Which stage of evolution of an issue is this talk show talk show?
a) Involvement of opinion leaders b) Definition of the issue c) Awareness of public concerns d) Involvement of regulation processes
Communication & Mass Media
Even though we are confident in our attributions of other people's behavior this does not necessarily mean that our attributions are accurate
Indicate whether the statement is true or false.
Communication & Mass Media