A TV anchor invites familiar and popular opinion leaders onto his news talk- show to voice strong opinions on the latest concerns that need attention and action. Which stage of evolution of an issue is this talk show talk show?

a) Involvement of opinion leaders
b) Definition of the issue
c) Awareness of public concerns
d) Involvement of regulation processes

a

Communication & Mass Media

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Helga wants to speak about why job growth was greater in the previous presidential administration

than in the current administration. Her best choice of organizational pattern would be A) categorical. B) problem-solution. C) comparison-contrast. D) residues. E) spatial.

Communication & Mass Media

People align themselves with

a. Satisfaction of their wants and needs along the consumer continuum b. The happiest brands they can find in comparison to generic brands c. A brand that reflects what they see when they look in the mirror d. Values and ideas consistent with fair trade practices and eco values

Communication & Mass Media