Aaron ended his speech about second-hand smoke by asking his audience to imagine how
much more enjoyable going out to eat would be if they did not have to sit next to a group of
smokers.
Aaron was using ________ to end his speech.
A) a call to action
B) a positive vision of the future
C) a visual aid
D) a story
B
Communication & Mass Media
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Opinion leaders are key in understanding the
A) narcoticizing dysfunction. B) powerful effects theory. C) two-step flow model. D) self-induced passivity.
Communication & Mass Media
Ernest Dichter's interviewing method called motivational research was used to
A) seek subconscious appeal that can be used in advertising. B) seek subliminal messages that propel audiences to react. C) create color schemes that trigger positive feelings. D) design Internet ads.
Communication & Mass Media