Ernest Dichter's interviewing method called motivational research was used to
A) seek subconscious appeal that can be used in advertising.
B) seek subliminal messages that propel audiences to react.
C) create color schemes that trigger positive feelings.
D) design Internet ads.
Answer: A
Communication & Mass Media
You might also like to view...
All public relations objectives are "motivational."
Indicate whether this statement is true or false.
Communication & Mass Media
When you sit down with someone to discuss your performance and your goals for the future, you're taking part in a(n) ________ interview.
A. exit B. counseling C. appraisal D. problem-solving
Communication & Mass Media