Which of the following products/services would be best served by the adoption of a market
skimming pricing objective during the introduction stage of its life cycle?
A) a brand of prepaid, discardable cell phones
B) a first-generation video game console
C) a new direct-to-home satellite television service
D) a low-calorie variant of a popular cool drink
B
Business
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Which of the following is not a consideration in selecting a scale?
A. balance B. type of scale C. number of scale categories D. nature of the construct being measured E. all of these are considerations
Business
Under a balanced scorecard system, compensation is based on
a. achieving all the factors in the balanced scorecard. b. financial goals and customer service goals. c. financial goals and internal process goals. d. learning and growth goals and internal process goals.
Business