Which of the following is not a consideration in selecting a scale?

A. balance
B. type of scale
C. number of scale categories
D. nature of the construct being measured
E. all of these are considerations

Answer: E. all of these are considerations

Business

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An investment produced annual rates of return of 5%, 12%, 8% and 11% respectively over the past four years. What is the (sample) standard deviation of these returns?

A) 2.7% B) 3.2% C) 3.6% D) 3.8%

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The fail points in the service blueprint are often referred to as ________

A) defining events B) turning points C) poka-yokes D) moments of truth E) tangibles

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