In the wake of financial scandals in recent years, business and public relations leaders recommended in "The Dynamics of Public Trust in Business" that corporations should
A) build relationships based on mutual trust
B) avoid financial relations with other companies
C) define a set of values
D) A and B
E) A and C
Answer: E
Communication & Mass Media
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All of the following are suggestions for effective crisis communication EXCEPT
A) acknowledge the emotional component of the crisis. B) prepare in advance a statement that can be used if a crisis occurs. C) accept responsibility; do not blame other parties for the crisis. D) acknowledge the concerns of various audiences. E) de-emphasize the crisis by keeping the response as brief as possible.
Communication & Mass Media
What are the Big Four networks?
What will be an ideal response?
Communication & Mass Media