What is the appropriate way to assess the internal consistency of a multi-item scale with sets of items designed to measure different aspects of a multi-dimensional construct?
What will be an ideal response?
Some multi-item scales include several sets of items designed to measure different aspects of a multidimensional construct. For example, store image is a multidimensional construct that includes quality of merchandise, variety and assortment of merchandise, layout of the store, and credit and billing policies. Hence, a scale designed to measure store image would contain items measuring each of these dimensions. Because these dimensions are somewhat independent, a measure of internal consistency computed across dimensions would be inappropriate. However, if several items are used to measure each dimension, internal consistency reliability can be computed for each dimension.
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Which of the following is not an example of a company pursuing a blue ocean strategy?
a. Starbucks in the coffee house industry b. FedEx in overnight package delivery c. Nordstrom in the retail industry d. Cirque de Soleil in the live entertainment industry e. eBay in the online auction industry
In order to qualify for a broker or associate broker's license, an applicant must:
A. Be a U.S. citizen. B. Be a resident of a State of Georgia. C. Have attained the age of 21 years and have serves actively for two years as a licensee. D. Have attained the age of 21 years and have serves actively for at lease three years of the five years immediately preceding application.