Which of the following is not an example of a company pursuing a blue ocean strategy?
a. Starbucks in the coffee house industry
b. FedEx in overnight package delivery
c. Nordstrom in the retail industry
d. Cirque de Soleil in the live entertainment industry
e. eBay in the online auction industry
Answer: c. Nordstrom in the retail industry
Business
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A) Organizational design B) Functional design C) Management D) Strategy
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Quality improvement efforts must ultimately focus on:
A) the product. B) the customer. C) the manufacturing process. D) the purchasing process.
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