In 1969, President Richard Nixon gave a speech about the Vietnam War
He said, ?Now let me
begin by describing the situation I found when I was inaugurated on January 20: The war had
been going on for four years. Thirty-one thousand Americans had been killed in action. The
training program for the South Vietnamese was beyond [behind] schedule. Five hundred and
forty-thousand Americans were in Vietnam with no plans to reduce the number. No progress
had been made at the negotiations in Paris and the United States had not put forth a
comprehensive peace proposal.? What form of supporting material was he using?
A) statistics
B) testimony
C) comparison and contrast
D) explanation
D
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Indicate whether the statement is true or false
Which of the following statements best describes the results of an Edelman study on the role of social purpose in purchasing decisions?
a. Brand loyalty is increasing. b. Consumers are buying and advocating for purposeful brands. c. Supporting a good cause is important. d. Consumers base purchasing decisions more on perceived value than on a company’s social involvement.